Developed and led an online experience strategy. Created and managed the web-projects department. Exceed business KPI expectations by increasing user engagement more than 4 times on the web and mobile devices
- Led experience design, including journey mapping, persona development, information architecture
- Collaborated with stakeholders, product manager, business analysts to identify user needs and requirements and, as a result, design roadmap
- Established all design and development processes in an agile and transparent way
- Created best-in-class design solutions, that deliver user and business value.
- Reduced budget for each project at least 2 times