I started from the current situation discovery. I conducted series of interviews with stakeholders to get known about business goals, team composition, known users pains.
Basically, products I worked with have some kind of shared monolith backend, that was overloaded and it was decided to create a super team with top company's experts to create a new version of this service. It was very challenging due to the 43 Petabytes of data
used for reporting and the amount of Daily Average Users >100 000
The next thing more related to UX is that users were often confused with system behavior in edge cases, they just didn't understand what's happening and what to do.
From the business point of view, these services were on top of the conversion funnel. So it was impossible to overestimate the importance of paid user acquisition improvements
Based on the information provided, I was able to create a rough plan for the next steps:
- Research (domain research, qualitative and quantitative user research)
- Identify all edge cases
- Identify all selling points
- Gather detailed technical limitations (won't be disclosed)
- Concept creation