Fortis
B2B transportation platform
SEMrush
Redesign of a SEO research tool
Dellin
New online transportation services ordering process
Hi! I'm Artem,
a lead product designer
I have more than 10 years of product design experience behind my back. My daily passion is empowering people and companies to achieve their goals no matter how hard they are.
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My Projects
I'm mentoring designers on ADPlist.com
Case study
biggest Russian transportation company
2019 revenue $0.7B
Business Lines / Delovie Linii
Delovie Linii — is a Russian transportation company. According to the estimation of industry experts, in early 2015 a group of companies "Business Lines" occupied 20% of the market share in Russia that was about half a billion USD a year.

Created a brand new online ordering strategy. Increased conversion by more than 15%.
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Russian transportation company
2020 revenue $0.16B
Fortis

Fortis develops monopoly.online Innovative platform for transportation. The platform's goal is to integrate independent carriers into big supply chains.

Created B2B design system for transportation platform. Increased design process speed in 5 times and development process speed in 3 times.
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online visibility management platform
2021 Expected revenue $0,17B
SEMrush
All-in-one Marketing Toolkit for digital marketing professionals with
3 000 000 registered users worldwide.

Created a new version of one of the main services. Significantly improved core metrics such as conversion and engagement.
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EPAM / SENIOR EXPERIENCE DESIGNER
EPAM is FORTUNE TOP 500 GROWING outsource development company.

Due to NDA, I cannot disclose any details about the projects but I can highlight domain areas.
Life Science
Project Management
Business Intellignece
User-testing
Recommendations
I worked with Artem on a project with a foreign client where he acted as a Lead UX engineer. He contributed a lot and got a great feedback from the client. He immensely helped with creation of a clean design system and was able to do ad hoc prototyping right during calls with the client. Being in a client-facing role he is keen to dig into the client's needs and proposes set of viable approaches. He is autonomous and knows how to communicate with a development team. It was great to work with Artem.
Sergei Antonov
Delivery and Program Manager - EPAM Systems
LEGENDA / HEAD OF INTERNET PROJECTS
LEGENDA is the ideological leader of the Russian residential real estate market. The company is the creator of a smart approach to the design, construction, and operation of modern urban housing, which has formed a market trend among Russian developers.
Developed and led an online experience strategy. Created and managed the web-projects department. Exceed business KPI expectations by increasing user engagement more than 4 times on the web and mobile devices.
  • Led experience design, including journey mapping, persona development, information architecture
  • Collaborated with stakeholders, product manager, business analysts to identify user needs and requirements and, as a result, design roadmap
  • Established all design and development processes in an agile and transparent way
  • Created best-in-class design solutions, that deliver user and business value
  • Reduced budget for each project at least 2 time

Full case study coming soon
    FORTIS / PRODUCT DESIGNER
    Fortis develops monopoly.online – Innovative platform for transportation. Platform goal is to integrate independent carriers into big supply chains. Company own fleet contains 1350 vehicles.
    Created B2B design system for transportation platform. Increased design process speed in 5 times and development process speed in 3 times.
    • Led design system across multiple products(both web and mobile), to bring consistency to users and performance boost to our team
    • Communicated design decisions, patterns, and instructions to other members of a design team
    • Highlighted the value of the design system as well as the reasons behind design decisions clearly, in non-designer-speak, to all stakeholders including business, management, and engineering leadership
    • Collaborated with senior Engineering and Product counterparts to understand their needs and objectives and collaborate on designing solutions that address those most effectivel
      Project details
      SEMrush / UX Designer
      All-in-one Marketing Toolkit for digital marketing professionals with
      3 000 000 registred users worldwide.
      Created a new version of one of the main services. Significantly improved core metrics such as conversion and engagement.
      • Collaborated with product owner, design team, and development team
      • Performed design activities from quantitative research up to high-fidelity prototypes with reviewing final UI
        PROJECT DETAILS
        Recommendations
        Artem is talented and self confident professional. He can manage every aspect of product development from idea to functionality. He is able to explain and proof his ideas. It was pleasure to work with him in SEMrush.
        Pavel Matveev
        Product Owner at SEMrush
        I was happy to work with him. He is a good professional
        Slava Maiorko
        Senior Marketing Manager en SEMrush
        TaskData / UX Designer
        TaskData create and integrate Master-Data-Management software.

        I have worked with company own MDM-plaform called Unidata.
        Designed Master-Data-Management platform. Created more than 10 POC platform solutions.
        • Collaborated with product owner, and development team
        • Performed end-to-end design activities from qualitative and concurrent research up to final design
        • Created design that fully generated based on XSD data-model
        View Unidata site
        Recommendations
        Artem has great communication, visual, personal and technical skills. It helps him to produce UX and design ideas in a brief and clear form for every person. Besides that, he is an easygoing person with a broad outlook. It's nice to work with Artem in one team.
        Sergey Shishigin
        Senior Software Engineer at TaskData

        Artem is a highly skilled professional UX designer.
        He is also a pleasant person to work with because of his interpersonal skills.
        Ilya Bykov
        Senior Java Developer TaskData
        Denga / Head of UX
        Denga – is big russian Payday Loan company with more than 250 branches.
        Online Loan Service
        In 2016 company planned to start expansion on online loan market. Our team creates standalone solution for this purpose.

        In less than a two months I've created site, loan request form and customers portal.

        These services fully meet regulation requirements. This was a little beet challenging to meet all requirement and create high-conversion workflow.
        Recommendations
        We worked together for a short period of time, but Artem established himself as a high-level professional. Able to hear the requirements of the Business, to understand, and quickly implement them into ready-made artifacts. For any task suited responsibly, thoroughly. It was nice to work together !!! I would be happy to work as a team with Artem
        Olga Filatova
        Head of Software Development and Implementation
        NORTHYARD / Design Team Lead
        Northyard works on game-changing accounting and financial services.
        Clipper
        Developed design for 5 applications. Increased design process speed 2 times and development process speed 3 times.
        - Led design team and establish design processes
        - Collaborated with product owners, design team, and development teams
        - Cultivate a design culture within the company
        - Create design system
        - Mentoring and teaching junior/intermediate designers
        Luger
        Developed an advanced financial accounting system. Doubled business operations performance. Dramatically reduced human errors and simplify the onboarding process
        - Collaborated with business owner and development team
        - Created Single-Page Application
        - Conducted a series of qualitative researches
        - Conducted application dry run to test performance
        Recommendations
        Artem is a good leader and experienced professional who knows a lot about ui/ux, usability and business analytics, loves his work and is always ready to teach.
        Elena Mochalova
        UX Designer at JSC Arcadia Inc
        Artem is incredible UX-designer and exceptional professional. He knows everything about UX & UI, and is willing to share his knowledge. I highly recommend him.
        Konstantin Dmitriev
        Product Designer
        Business lines / Senior UX Designer
        Business lines (Delovie Linii) — is Russian transportation company. According to estimation of industry experts, in early 2015 a group of companies "Business Lines" occupied 20% of market share in Russia that was about half a billion USD a year.
        Online order form
        Created a brand new online ordering strategy. Increased conversion in 15% percent
        - Conducted quantitative research
        - Analyzed IT landscape to define technical possibilities and limitation
        - Created market breakthrough user experience
        PROJECT DETAILS
        Recommendations
        Artem was my senior mentor for a long time. During this time he proved himself as a highly qualified professional who is not just to do their job, and can accurately and clearly communicate their knowledge of the younger colleagues. High domain knowledge, good theoretical and practical skills, originality of thought and originality of the approach to solving problems - it's characterized it as a specialist high level.
        Tatyana Khryashcheva
        Head of product launch department at BIA
        Artem is a great guy and excellent specialist. I've really enjoed work with him.
        Andrey Pryalkin
        Web-Developer at BIA
        Thats not all projects.
        Stay tuned
        Feel free to contact me
        Artem Gendler
        Phone: +7 999 202 50 19
        E-mail: me@uxman.site
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